Inflation Hits 10.1% And Worrying Brits See Annual Food Bill Rise By £1,378

FOOD PRICES - As inflation rises to 10.1% it’s also revealed that the average weekly food shop has risen by £26.50, almost three times the national living wage, and now worrying shoppers are turning to the frozen aisles to save money.

The increase means that food shoppers will be spending an additional £1,378 a year on their annual food bill and according to new research, the rising price of fresh food is worrying 87% of Brits as the cost-of-living crisis starts to impact shopping habits.

The average household size in the UK is 2.4* meaning that homeowners are now spending, on average, £132 on their weekly food shop (£6,864 a year). With prices rising and Brits feeling the pinch, shoppers have now turned to buying frozen.

According to the research, conducted by Kirsty’s, the No.1 free from ready meal brand, three quarters of shoppers (75%) are now buying more frozen products than ever before with 71% of shoppers stating that buying frozen meals is saving them money.

According to UK shoppers, aside from the cost saving, other reasons for this switch to buying frozen is that the food lasts longer (77%), it’s cheaper (60%) and that it makes for less fresh food waste (39%).

According to the research, 26 million people in the UK suffer now from a food allergy or intolerance, an increase of 6 million since last year.

Almost one in 3 are now either lactose, gluten, dairy or wheat free and a further 9% have an intolerance to fish or eggs.

The new findings revealed that Brits who follow a free-from diet or suffer from an intolerance spend, on average, 16% more on their weekly shop.

In addition, those who follow a free-from diet or suffer from an intolerance have been affected the most by the cost-of-living crisis and rising food prices, with their average weekly shop increasing, on average, by £37, 40% more than those on a standard diet.  

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