Advertising Standards Authority Say DWP Advertising WAS Misleading

Thursday 07 November, 2019 Written by 
Advertising Standards Authority Say DWP Advertising WAS Misleading

MISLEADING ADVERTISING - The Advertising Standards Authority (ASA) finds DWP’s “facts” were all misleading.

In its ruling, the ASA said the DWP couldn’t sufficiently substantiate its claims about Universal Credit. It said the so-called “facts” presented in the adverts were all misleading. These included claims that:

  • people could move into work faster under Universal Credit
  • payments could be made sooner than five weeks
  • people could get “advance payments” (with no explanation that these are loans that come with conditions).

Jonathan Blades, External Relations Manager and Parliamentary Co-Chair of the Disability Benefits Consortium of with the ABC is a member , said "It’s equally disgraceful these adverts have cost the taxpayer more than £225,000, at a time when disabled people are typically losing £1,200 a year thanks to welfare system changes. The DWP must apologise for its actions and concentrate on fixing Universal Credit."

ABC Note: There will be a few red faces at the DWP HQ over this. 


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