Professor John Seddon Talks About Failure Demand and Call Centres

From Wikipedia: Professor John Seddon, an author and occupational psychologist, began a campaign in January 2011 for an alternative way to deliver Universal Credit, arguing it wasn't possible to deliver high-variety services through "cheaper" transaction channels, and would drive costs up. He wrote an open letter to Iain Duncan Smith and Lord Freud as part of a campaign to call halt to current plans and embark instead on a "systems approach". Seddon also launched a petition calling for Duncan Smith to: "rethink the centralised, IT-dominated service design for the delivery of Universal Credit".

Echoing these concerns, Ronnie Campbell, MP for Blyth Valley, sponsored an Early Day Motion on 13 June 2011 on the delivery of Universal Credit which was signed by thirty MPs: "That this House notes that since only fifteen per cent of people in deprived areas have used a Government website in the last year, the Department for Work and Pensions (DWP) may find that more Universal Credit customers than expected will turn to face-to-face and telephone help from their local authority, DWP helplines, Government-funded welfare organisations, councillors and their Hon. Member as they find that the automated system is not able to deal with their individual questions, particular concerns and unique set of circumstances".

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